Wednesday, February 27, 2013

Amazon Changes Free eBook Policy for Associates

Amazon to Change Free eBook Policy for Associates - GalleyCat :
"Next month, Amazon will change its policy for associates who help readers find free Kindle eBooks online, making certain sites ineligible for advertising fees. Here’s more from the company:

Starting March 1, 2013, Associates who we determine are promoting and meet both conditions below for a given month will not be eligible for any advertising fees for that month within the Amazon Associates Program …
1. At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks
2. 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links. 
The company predicted that the new policy will only affect .1 percent of its associates and will not count for advertising fees accrued before March 1, 2013. 
The online retailer explained in the FAQ: “the Amazon Associates program is designed to compensate advertising partners for referring paid business to Amazon.” If your site exceeds the free eBook limit on any given month, you can still be a member of the Amazon associate program."
Amazon's recent change in policy undoubtedly will affect those of us who have continued to use KDP Select free book promotion as a marketing tool. Kindle On the Cheap sent out a plea to its members today on Facebook: "Amazon has placed a limit on free Kindle book downloads that our community could go over in just a few days, putting our site in peril. Anytime you click to Amazon from our site, a cookie is opened for 24 hours and any free Kindle book you download counts against us. Please, to help us stay open, do not click and purchase a free Kindle book in the same browser where you browse books from TheCheapEbook.com (our new blog coming March 1) or our Facebook pages. Or, please use your device to search in the Amazon store for the freebie and download it that way."
For KDP Select promotions to be truly effective, book sites that promote free books have been essential for getting the word out and leading people to download our free books. Other similar sites will also, if they haven't already, be forced to change how they include free books, if at all. I have been leaning away from continuing with KDP Select and the time to make a change may be now. The free book promotions on Amazon may have run their course and this is probably not such a bad thing. The glut of freebies out there has weakened the overall strength of indie books. Time to regroup, adjust , and move forward.
What does everyone think?

1 comment:

  1. If your site exceeds the free eBook limit on any given month, you can still be a member of the Amazon associate program." local advertising

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